Some are still questioning why and how did Romney lose? I understand their frustration because how could anyone lose to Obama one of the most if not thee most divisive and controversial of all the presidents who is taking away our rights daily. Sure some are correct when they point out that the Republicans need to woo African American and Latino's. They are also correct saying we need to attract younger voters. But lack of support from these groups is only part of the reason why the Republicans lost the presidential race. The real reasons are never talked about. All of what I have heard so far is on the surface with no one touching the real in depth reasons why Romney lost.
It seems to me the GOP is more worried about how to sell a bad product rather than improving the product. When you listen to the analysis its all about how to sell or improve the ads to get more people to vote for THEIR candidate. After all how many MILLIONS were spent on advertising? A lot of us have had enough of the mind games and want true leadership not prepackaged Madison Avenue creations, let the process work and let the people choose. If the establishment would bow out a leader would arise, one that has the people and America's best interest at heart.
Here is my list why the Republicans lost.
1. Coke or Pepsi
The biggest reason why the Republicans lost was the lack of contrast between Romney and Obama. Its pretty similar to Coke or Pepsi. One may be sweeter but both are still colas. And so it was with the two main candidates. The Republicans did not pick a candidate that differentiated enough. There may of been subtle differences but in the end it was a color option, do you want the white or black Obama. This is why Mitt never hit back hard enough against Obama, how could he, he was to similar. Many voters sat or voted third party for this reason.
2. Alienating fellow Republicans.
What was the GOP thinking for blackballing Ron Paul supporters? If there was ever a case where all hands on deck were needed this was it. You can not play games with 178 delegates and the people they represented then expect everyone to fall in line and vote for your candidate. The Republicans cut their own throat.
People are tired of lies. A large percentage of voters are far to educated to be lied to. Putting Mitts face on the Christian voters guide was way over the top. It would have been better to tell the truth that Mitt is not a Christian and far more liberal on most issues than what Conservatives expect but he is better than Obama. If Mitt was portrayed in this light just maybe more Christians would of jumped on board. Forcing a prepackaged lie on people you will always get resistance.
4. Not staying true to its base.
The Republican have one true base, the Christian Conservatives, that's it. This group was largely ignored this election. Also most Republicans are independent thinking, self reliant, strong willed individuals who would rather rely on guns and the bible then vote for a liberal or a RINO that even hints at taking over their rights. The Democrats are different. They have many smaller targeted groups and somehow they all manage to fit in one tent, they are unified. The Dems know how to be faithful to their constituents. Dems promise something for everyone. Gays rights, unions, environmentalists they are all taken care of.
5. Piling on
How much more bad news about Obama does one need? Daily it was piling on to the point even when Obama was right he was wrong, this turned off a lot of voters. Others questioned if Obama is as bad as they say why would the Republicans come up with someone such as Mitt?
Mitt tried to buy the election and Obama bought votes. Romney had excelled at fund raising and tried to use it and his previous position as head of the Republicans Governors Association to buy the election. That's why so many governors backed him. Obama on the other hand bought individual votes by promising more government help. Obama was even credited with the Obama phone which Conservatives hated but lower income loved. The truth is Obama had nothing to do with the phone program but who ever started the rumor that gave him credit for it was brilliant. Vote buying won out over election buying.
A term I coined is “Fear Voters” which at one time I was one also. Both Obama and Mitts campaign were based almost exclusively on FEAR and negative rhetoric. A few of the things Conservatives were worried about were Obama's take over of everything and the collapse of our monetary system. For the Democrats some of their worries were no more government help, return to past days where woman were second class citizens, rich people would kill the middle class. A huge fear that gripped people on both sides was the loss of jobs and not finding work. Mitts record of mergers and buy outs and being a multimillionaire who couldn’t relate to the working class only fed this type of fear. In the end the fear voters in the Democratic party out numbered the ones in the Republican party. I myself like many others had enough of fear voting so voted third party anxiously awaiting 2016 for a true Republican to run.
In another article I will write about the damage this election has done to the GOP. It has divided the party and it could be facing real challenges to regain itself.